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Strategy and Objectives

Developing a strategy can be difficult, challenging and complex, but it can also be straightforward if the objectives driving the development are clear.
There is still a lot of work involved in creating a strategic road map, but defining the objectives is key to any further discussions. Stakeholders will be more willing to get on board if the goal is clear. The strategy will follow. Concrete projects will then find their place in the overall picture almost by themselves.


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Developing a strategic concept for an airport city is an essential process of long-term orchestration. It builds upon the foundational work of master planning, which provides the vital physical and l…
There are many questions that need to be answered within the organization: What role do we play in the region? How can we define our catchment area? Who are we competing with? Who can we collaborate…